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Instructor: YKLanguage: English
This course teaches you how to build a powerful ICP framework that aligns your marketing, sales, and delivery functions for maximum business impact. Learn how to segment your market using TAM-TCP-ICP hierarchy, reverse-engineer past wins and losses, and validate your ICP through a 10-account pilot. You'll gain tools to define five core ICP characteristics, run cross-functional workshops, and gather real intent data through founder-led interactions. Whether you’re refining GTM strategy or launching new campaigns, this course helps you focus only on the right-fit customers to accelerate your growth engine.
Learn live with top educators, chat with teachers and other attendees, and get your doubts cleared.
Our curriculum is designed by experts to make sure you get the best learning experience.
Interact and network with like-minded folks from various backgrounds in exclusive chat groups.
Stuck on something? Discuss it with your peers and the instructors in the inbuilt chat groups.
With the quizzes and live tests practice what you learned, and track your class performance.
Flaunt your skills with course certificates. You can showcase the certificates on LinkedIn with a click.
Launch your Graphy
